Time > Money: 2 Biz Books Worth Ur Time

168 Hours“while we think of our lives in grand abstractions, a life is actually lived in hours,”  Laura Vanderkam, from 168 Hours

Our jobs, our health, our relationships, our creative pursuits; they take time. Must we choose between our health and our jobs? Our careers and our families? Author/journalist Laura Vanderkam says no. In her newest book, 168 Hours: You Have More Time Than You Think, she assures us that living a full, satisfying life need not be a 24/7 struggle. Her many interviews with successful, happy people and suggestions for making the most of our down time (hint: don’t fill it with hours of television or computer)  show us how to focus, organize our time, and find that precious balance that seems to elude so many. It’s not easy having it all. It’s easier to make excuses. For those of us trying to squish in as much as we can, this book is a quick, fun read. Make the time.

24-Hour Customer“Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks.”  Author unknown, The 24-Hour Customer

We all do it – spend minutes, if not hours updating our Facebook status, emailing, shopping, and telling others that we just don’t have enough time in the day to get everything done. Imagine the dilemma of the business owner trying to grab the attention of  the ever-distracted, technology-devouring audience we’ve become. In The 24-Hour Customer, Adrian C. Ott gives business owners an approach to capturing  consumers’ attention by finding out how they spend their time and why. Motivation, habit, convenience and value – if you want to attract customers, either find something they want, or find something that they’ll buy because it fits into their time. Ott ends each chapter with a “two-minute takeaway,” which is great  for skimming and/or identifying that perfect jumping in spot.

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