Myths about social media, according to Gail Z. Martin, author of 30 Days to Social Media Success:
#1: Social media is just for kids. Look around, everyone’s doing it – even AARP!
#2: It’s just a fad. Oh yeah? One word for you – newspaper…
#3: I’m too busy for social media. An investment in time to strategize and implement a social media plan can increase your presence, increase your business. Too busy for that?
If you’re new to social media for promotion; if you want to succeed but aren’t sure how or where to start, here are three books to put on your must-read list:
These books are perfect for the small business owner looking for new markets or expanding old ones. All three give advice on why social networking works that any reader can understand and appreciate. They provide tips and instructions – the how of social media marketing:
- Want to show up high on the Google result list? Blog. It enhances your visibility. Search engines LOVE blogs because they’re content-based.
- Facebook and Twitter connect you to YOUR market. Friends tell friends.
- RSS feeds, tagging, Google sitemaps, podcasting, mobile apps…they all allow visitors to your site additional ways to learn about your product or service. They’re inexpensive ways to get your message out there – quickly and cost-effectively.
It’s not business as usual out there. Go where the customers are. Here are three guides.