Love the Smell of Books?

Here at GRPL we love the smell of the printed page. New book smell, old book smell, we like it all.   Imagine my surprise when I saw an ad for Paper Passion, a fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper* magazine that makes you smell like a book.

Image from geekologie.com

Here’s what the Steidl Website has to say about ‘Paper Passion”

This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.

This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.

Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.

“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Geza Schoen

If you don’t feel like paying the exorbitant price of $98 a bottle take a look at our collection of perfume books.  These may help you find a scent with a more price or you can just come to the library everyday and hope you’ll pick up the alluring fragrance of books.

One Response to “Love the Smell of Books?”

  1. July 23, 2012 at 10:57 am #

    This is too funny! Thanks for sharing!