Here at GRPL we love the smell of the printed page. New book smell, old book smell, we like it all. Imagine my surprise when I saw an ad for Paper Passion, a fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper* magazine that makes you smell like a book.
Here’s what the Steidl Website has to say about ‘Paper Passion”
This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.
This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.
Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.
“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Geza Schoen
If you don’t feel like paying the exorbitant price of $98 a bottle take a look at our collection of perfume books. These may help you find a scent with a more price or you can just come to the library everyday and hope you’ll pick up the alluring fragrance of books.